Strategic Marketing

Strategic marketing enables the definition and achievement of company objectives through the adoption of specific short and long-term actions.

The marketing strategy consists of the following activities:

• organizational analysis;
• analysis of processes and management models;
• market analysis;
• relaunch and growth plans.

The definition of the strategic marketing plan starts with the analysis of the company, which is carried out through focus groups and targeted interviews with key stakeholders of the company.

The analysis, which may include organizational, business process, and economic/financial model aspects, provides primary support for defining company objectives and determining the actions to be taken to achieve them.

The study of the market and competitors, sales methods, types of targets and customers and the main communication strategies adopted by the competitors are an additional input to the definition of the overall marketing strategy.

It is possible to identify the strengths and weaknesses of the company, the main distinctive elements thanks to which the company is recognized in the market and the weaknesses that need to be addressed to strengthen its positioning.

The marketing strategy ends with the identification of long-term (strategic) objectives and the definition of short-term (operational) action lines to be taken to grow, relaunch, or differentiate the company.