Strategic and operational communication

For entrepreneurs and SMEs, communication is a fundamental element to make themselves known and recognized in the target market

The communication strategy consist of the following activities:

• Strategic communication plans
• Operational communication plans
• Storytelling and communication guidelines

The communication strategy is concretized through the implementation of different plans based on the types of audience that one is able or wants to reach.

The strategic communication plan serves to understand and profile potential recipients.

Within the communication plan, the communication content, the messages to be conveyed, and the tone of communication to be used are defined.

The communication plan is discussed and presented together with preliminary considerations, basic data, objectives, targets, strategy, content and tools.

Once approval is obtained for the presented strategic lines, the drafting of the operational plan proceeds, which involves defining tactics, actions to be activated, and means to be used.

We also manage and build together with the client operational communication through the conception and realization of:

• communication tools and materials (below the line)
• media and press campaigns (above the line)